COMPANIES THAT HAVE NO INTEREST OR INVOLVEMENT IN #AI ARE SEEING ~10% (ON AVERAGE) INCREASES IN SALES BY JUST ADDING "A.I." TO THEIR BUSINESSES' NAMES.
Here's the ironic part - these companies who are using the #AI phenomenon as a branding play will likely see as much benefit (if not more) than a vast majority of those who are throwing billions into the technology now. The capital costs of AI (personnel, servers, power consumption, graphics cards, opportunity cost) are massive so it is not crazy to think that a simple name change may yield a better return. And when the technology is mature, the cost curve of integration and democratization of agents will enable others to simply borrow it at a low price.
Think about mobile - the investment in mobile was really borne by a small group of massive companies (at the time). Yet today, it benefits everybody...most of whom never invested a penny. #Nokia #Blackberry #Nortel (among others) invested a ton in mobile and what were they rewarded with...irrelevance. Some might say the same about #IBM and #Intel in the PC world - pioneers then who are fighting for their corporate lives today.
- #JoeRogan did not invent nor have the first podcast
- #Apple did not develop the first smartphone, tablet or mp3 player
- #Tesla did not invent the first electric car
- #MySpace was once king of social media
- #Flipcam came way before #GoPro
- #Flickr was basically the same concept as #Instagram
- #Zima once ruled the world of 'alcoholic coolers'
- #TomBrady was not the first to deflate footballs
- #BernieMadoff was late to the Ponzi scheme game
Back to the branding idea. In 2020, companies with no involvement in #blockchain or #crypto saw similar gains (roughly 15% increase in revenue) by just changing their names to make the public believe they were on the cutting edge of a buzzword.